A Strategy to Protect Your Shop The price of gas has skyrocketed. The price of food has jumped. Our customers are feeling embattled, they’re feeling the pinch. Inflation could hurt retailers. Many consumers are responding by cutting back or looking for less expensive alternatives. Many more will do the same as inflation takes hold. So …
Holiday 2020 at retail will be a season like no other. Resurgent COVID. Record unemployment. Social instability. There’s a lot going on that can hurt our stores.After all we retailers have been through, we need to make the most of this period. But how do you have a great holiday season when 30% of your …
Holiday 2020 at Retail – Help Your Store Thrive This Christmas Read More »
Two hundred! That’s how many customers showed up to help this bookstore move! I can’t even get one friend to help me come move a sofa and they get 200 customers to move all of their books to the new store. But that’s the kind of connection we’re all going to need with our customers …
Reassure your customers with signage It’s important to remember as you plan your retail shop re-opening, that it won’t be enough to take the right measures to make sure that your customers won’t be exposed to COVID-19. Your customers will they need to know that we’ve taken these measures. They need to see it and …
You need to do this to protect your business when re-opening your store after the shutdown Who knew that the COVID-19 retail shop re-opening would be so complicated! Like you, I’ve been picking up every bit of information I can on how to proceed. To help my coaching clients I have been spending two to …
As you worry about your retail shop’s survival in this pandemic it’s important to remember that you’ve been through tough times before. Nothing like this, for sure, but you’ve faced challenges in building your store. You rose to those challenges and used your creativity and drive to find solutions. You did it then and you’ll …
No one knows how the COVID-19 pandemic is going to play out, but there is a consensus forming around certain issues that are important for retailers to know and adapt to. 1- The pandemic won’t be over soon. Many factors will affect how long the pandemic lasts, but it clearly won’t be over in a …
As a successful retailer, you know how important your Google My Business listing is to getting new business. You know that 87% of your customers search a product before they buy. You know that you need to be in the top three “Map Pack” to get them to see your store. But, if you’re like …
It’s Easy, It’s Free, It Will Bring More Customers (& You’re Not Doing It) Read More »
As independent retailers we know that providing memorable experiences is key to our survival. But what is it that customers remember the most? Where can we concentrate our efforts so customers remember us when they want to purchase our product? The human brain is both lazy and efficient. It doesn’t record a whole event like …
A Guide to improving your Google My Business listing.
Pro tips, tricks and tactics to stand out in local search and get more customers.
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